gWallet introduces gLTV analytics measurement tool

TechCrunch covers an announcement by gWallet regarding an upgrade to their virtual currency technology. From the article:

” gWallet is launching gLTV, a new metric that will aim to give publishers analytics on how they can measure and increase their lifetime value of users on their applications.”

Additional Coverage by Vator News

” By working through individual user usage and transaction history on a given brand’s social media platform, gWallet’s gLTV will be the first analytical tool of this kind, in that it focuses specifically on lifetime value per user.”

Press Release by PR NewsWire

” Using patent-pending technology and algorithms, the gWallet platform can generate a gLTV metric on individual users and demonstrate specifically how it can increase the lifetime value of a user based on prior usage and transaction history.”

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