Companies from a wide array of industries are starting to understand the potential that virtual currency can have on their bottom line.
Article by MediaPost
” The list of industries looking to take advantage of virtual currency goes on: Several dating sites are reportedly considering a freemium model like the gaming companies; e-commerce sites like macys.com and gap.com recently signed on with Offerpal to award existing customers with in-game points for making additional purchases; and the race to create a universal virtual currency – one that would be accepted by every site on the Web – is just beginning, with players as big as Facebook in the hunt.”
Information Week provides an interesting article that discusses real world legal issues virtual currency companies will face as the industry expands.
SmartPlanet explores new innovations in virtual value companies.
Wired explores innovation in currency exchange via Twitter