Virtual Shoppers spend Real Money

A new study from PlaySpan and VGMarket indicates that women are spending twice as much as men to purchase virtual items. Articles and analysis from:

Gamasutra “For the purposes of the study, virtual goods encompassed items, game content, and currency in social games, massively multiplayer games, and online PC and console games, including add-on levels and other DLC.”

CNET ” When looking at the median spent on first-party purchases within social-network games, the average female spent $55 dollars, compared to only $30 for males.”

VentureBeat ” Social networks are leading the market, with 32 percent of respondents making purchases in social networks.”

PR Web (Press Release)

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Filed under Facebook, Playspan, social games, social networks, virtual currency, virtual goods

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