Google grabs Social Gold

TechCrunch reports that Google has acquired Jambool, developer of the “Social Gold” virtual currency platform. Will Social Gold combined with Google Checkout be the counter-punch Google needs against Facebook Credits? Additional articles and analysis by:

Gamasutra ” Jambool is based in San Francisco and was founded in 2006 by veterans Vikas Gupta and Reza Hussein.”

Gamezebo ” For Google, this technology is applicable for both social games as well as Android, which embraces flash (unlike Apple and it’s devices).”

GigaOM ” The big problem for Google is that advertisers go where the users are, and those users are spending more and more time on social networks.”

Fortune ” Social Gold is a direct competitor with Facebook Credits for social currency that act as payments to developers and game companies.”

CNET ” With Facebook now expanding the Credits system and potentially snuffing out third-party virtual-currency providers–it’s been gradually winning over the most powerful social-game manufacturers on its developer platform–many of those start-ups are undoubtedly hunting for exit strategies.”

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Filed under Facebook, Google, Jambool, social games, Social Gold, virtual currency, virtual goods

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