Advertising in Social Games

Mashable has an excellent article about how to advertise within social games on social networks. From the article:

” Social games provide some unique opportunities for advertisers, as gameplay generally involves virtual goods — things players want, but often don’t want to pay for. Game publishers have begun to tie virtual goods or currency to “real world” purchases from advertising partners (spend $50 at the Gap, get 20 Facebook Credits, for example).”

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Filed under Facebook, Facebook Credits, social games, social networks, virtual currency, virtual goods

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