Category Archives: social networks

VIDEO: Virtual Currency Explained

An interesting video explaining the benefits of virtual currency over other forms of advertising on the internet.

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Filed under social games, social networks, virtual currency

Virtual Goods sales will pass $2 Billion in 2011

Inside Network releases findings from their Virtual Goods forecast report that shows Virtual Goods sales will be over $2 Billion in 2011. Articles and analysis from:

Bloomberg ” The market will jump to $2.1 billion next year from $1.6 billion in 2010 and $1.1 billion in 2009, the San Francisco- based research firm said today in a report.”

Forbes ” As in this year, 2011 will also see the dominance of social games in the sales of virtual goods. In 2010, social games accounted for $835 million, or around half, of the total market size.”

CNN International ” The term virtual goods refers to digital items that are purchased for use online, in games and on mobile phones.”

The New York Times ” The figures are especially significant because Facebook is pushing all its game developers to use Credits, its virtual currency.”

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Filed under Disney, EA, Facebook, Facebook Credits, Playdom, social games, social networks, virtual currency, virtual goods

Advertising in Social Games

Mashable has an excellent article about how to advertise within social games on social networks. From the article:

” Social games provide some unique opportunities for advertisers, as gameplay generally involves virtual goods — things players want, but often don’t want to pay for. Game publishers have begun to tie virtual goods or currency to “real world” purchases from advertising partners (spend $50 at the Gap, get 20 Facebook Credits, for example).”

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Filed under Facebook, Facebook Credits, social games, social networks, virtual currency, virtual goods

About Face

Zynga drops its plans to use other virtual currency providers on Facebook and goes all in with Facebook Credits. Articles and analysis by:

WebProNews ” Another possibility is that Facebook will just force all of the holdouts to adapt at some point, too, since most of the bigger players have already agreed not to put up a fight.”

Inside Social Games ” Facebook says it expects that over time Credits will be the main way that applications and people transact on Facebook Platform, although it hasn’t officially stated that Credits will be mandated.”

TechCrunch “Don’t expect to see Facebook Credits being rolled out in Zynga’s games on other platforms like Yahoo. Zynga and Facebook have found détente for now, but I don’t see Zynga processing a single dollar through Facebook that they don’t have to.”

Bloomberg “The move signals Facebook’s tightening grip on the virtual- goods market, which could generate $1.6 billion in the U.S. this year, according to the research firm Inside Network.”

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Filed under Facebook, Facebook Credits, social games, social networks, virtual currency, virtual goods, Zynga

Virtual Goodness

The New York Times discusses recent brand advertisement campaigns related to virtual goods in social games. From the article:

” So far, the virtual goods market largely consists of micro-purchases. Consumers typically pay $1 to $3 while playing games like FarmVille or Mafia Wars, both created by the social-gaming company Zynga, to get a jump on game rivals.”

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Filed under Facebook, Facebook Credits, Playdom, social games, social networks, virtual currency, virtual goods, Zynga

Target rolls out Facebook Credits gift cards

Mega-retailer Target is now offering Facebook Credits gift cards in their stores. This move could greatly increase the virtual currency purchase volume by social gamers. Articles and analysis from:

Mashable ” Facebook Credits gift cards package the virtual currency in consumer-friendly entities, which Facebook hopes will appeal to holiday shoppers.”

MarketWatch – Press Release

GigaOM ” The points can be used to buy virtual goods on Facebook in a variety of applications and games. Offering such deals is a way for the social network to connect its online offerings with people’s real-world lives and potentially expand its user base.”

Fox News ” Facebook Credits are a form of virtual currency for use at the social-networking site, most notably in the wildly popular games from developer Zygna.”

Barron’s ” Target says the cards will be “an ideal gift this holiday season for those who enjoy playing social games on Facebook.”

CNET ” In an e-mailed statement, Facebook confirmed that it would, in fact, be offering its Credits gift cards at other retail stores.”


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Filed under Facebook, Facebook Credits, social games, social networks, virtual currency, virtual goods

Marvelous Team Up: Trilogy Studios meets PlaySpan

Social Games developer Trilogy Studios partners with PlaySpan to provide virtual currency and monetization solutions on its new Firefly gaming platform.  Articles and analysis from:

VentureBeat ” Trilogy is using PlaySpan, a provider of virtual goods and virtual currency for games, to make money from its games.”

Examiner ” The Firefly MMORPG platform from Trilogy Studios offers a lightweight browser client for online gaming, including support for achievements, quests, skills, experience gain, items, and instancing. It also offers social networking with integrated e-mail, chat, and messaging services.”

BusinessWire (Press Release)

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Filed under Playspan, social games, social networks, Trilogy Studios, virtual currency, virtual goods