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Virtual Currency provider Zeevex signs new deals with Hangout Industries, Gameforge and Lionsguard Technologies. Key benefits include access to Zeevex’s distribution network of 31,000 retail outlets. From the PRWeb Press Release:
” With regard to their partnership decision, the publishers point to several competitive advantages offered by Zeevex. Each highlights Zeevex as one of the quickest opportunities to monetize their digital content. Additionally, they point to the Zeevex Digital Locker which represents valuable advertising and a tool they can leverage for user acquisition and retention.”
” While it remains to be seen how much of an incentive free Farmville virtual currency will be to buy vegetables, the promotion is quite clever. And since Zynga can easily track redemptions, Green Giant won’t have to guess when it comes to determining whether the promotion is a hit with customers. More importantly, the promotion highlights just how prominent virtual currency and games like Farmville have become in the mainstream.”
TechCrunch reports that Facebook has begun testing Offers that provide virtual currency incentives to sign up for subscriptions and make purchases. From the article:
” Offers allow users to ‘earn’ virtual currency without paying for it directly — for example, you get a bonus of 220 Facebook Credits for signing up for Netflix, or 85 credits for signing up for the latest Groupon deal — and they’ve proven to be very popular among app developers.”