Category Archives: Uncategorized

Sneak peek at our newest Blog

Did you know that the mobile coupons market is expected to grow to $6.5 Billion by 2014? We’re offering a sneak peek at our latest monstrosity, Mobile Coupon News.

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Zeevex signs new clients

Virtual Currency provider Zeevex signs new deals with Hangout Industries, Gameforge and Lionsguard Technologies. Key benefits include access to Zeevex’s distribution network of 31,000 retail outlets. From the PRWeb Press Release:

” With regard to their partnership decision, the publishers point to several competitive advantages offered by Zeevex. Each highlights Zeevex as one of the quickest opportunities to monetize their digital content. Additionally, they point to the Zeevex Digital Locker which represents valuable advertising and a tool they can leverage for user acquisition and retention.”

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Play with your food

InsideFacebook and eConsultancy discuss Zynga’s recent partnership with Green Giant to promote virtual currency rewards for FarmVille on packaging of Green Giant veggies.

” While it remains to be seen how much of an incentive free Farmville virtual currency will be to buy vegetables, the promotion is quite clever. And since Zynga can easily track redemptions, Green Giant won’t have to guess when it comes to determining whether the promotion is a hit with customers. More importantly, the promotion highlights just how prominent virtual currency and games like Farmville have become in the mainstream.”

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Facebook Credits….the new money?

Advertising Age has an excellent article about the underlying implications of a successful Facebook Credits virtual currency by Ian Schafer.

” If Facebook continues its growth on mobile platforms, then Facebook Credits will have the opportunity to become the default mobile payment currency accepted worldwide.”

UPDATE : TechCrunch reports that Facebook expects up to 1/3 of their revenue to be generated from their virtual currency called Credits within the next 12 months.

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Burying the Hatchet

Clash of the Titans  was averted when social gaming giant Zynga and Facebook decided to end their dispute over Credits and notifications and sign a five year agreement to continue their takeover of the Internet.  Articles and analysis from:

Gamasutra ” Widely-reported tensions between Facebook and Zynga, the largest developer of games for its platform, seem to have dissolved with a new five-year agreement on virtual currency.”

TechCrunch ” Facebook’s director of communications Larry Yu tells us that the 30 percent fee has remained the same for this deal. But according to a source, Zynga was able to win some concessions and the company walked away pleased with the deal.”

CNET ” One of the biggest companies to emerge on Facebook’s platform was Zynga, which now has around 230 million monthly active users (Facebook has about 400 million).”

San Francisco ChronicleNeither firm would comment on recent published reports that their relationship was strained and that Zynga was preparing to break away with its own service called Zynga Live.”


Los Angeles Times

PC World

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Filed under Facebook Credits, Partnerships, Uncategorized, Zynga

Marvelous Team Up: Playdom meets ESPN

Sports media behemoth ESPN strikes a two year deal with EA’s  Playdom to develop social games for Facebook, MySpace, Tagged, Bebo and Hi5. Articles and analysis from:

Mashable ” Social gaming was the missing puzzle piece for ESPN, and we can’t wait to see what Playdom comes up with.”

Gamasutra ” Playdom is working with ESPN’s Interactive division to create a series of social games, the first two of which are in development and scheduled to launch this fall.”

Gamezebo ” Playdom is a leading developer of Facebook games with a roster of titles that includes Mobsters 1 and 2, Social City, Tiki Farm, Wild Ones, Big City Life and Sorority Life.”

WebNewser ” The network is also entering the location-based social space with its ESPN Passport app. Similar in function to FourSquare and free to download, the app will let users “check in” to sporting events they attend.”

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Examining the Virtual Goods model

Guru Focus discusses the rise of virtual goods on Facebook and the potential impact on console and PC based games.

” Newer videogame consoles have made the arcade games of the 1980s seem antiquated in comparison. Now home console videogames may be facing the same future as arcades as online based games gain popularity.”

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Addicting Games adds Virtual Goods

Nickelodeon’s “Addicting Games” will integrate  virtual goods into their platform to increase revenue and end-user engagement.  Articles by:



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Sometrics teams with Nexon America and PopCap Games

Nexon America and PopCap Games have signed on to use Sometrics in-game offer solution that allows gamers to earn virtual currency in exchange for watching ads, completing surveys, etc. Articles and analysis by:

MMO News ” By participating in a variety of consumer surveys, high-value subscriptions, e-commerce shopping and more, players earn virtual cash while advertisers achieve a prolonged attention from a target demographic.”

Frisky Mongoose ” PopCap has already implemented the system in the hugely popular Facebook game, Bejeweled Blitz. When purchasing virtual money, you are now given the option to accept offers from Microsoft, Netflix and Disney.”

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Make me an “Offer”

TechCrunch reports that Facebook has begun testing Offers that provide virtual currency incentives to sign up for subscriptions and make purchases. From the article:

” Offers allow users to ‘earn’ virtual currency without paying for it directly — for example, you get a bonus of 220 Facebook Credits for signing up for Netflix, or 85 credits for signing up for the latest Groupon deal — and they’ve proven to be very popular among app developers.”

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