Category Archives: Zynga

Are you Ready for RewardVille?

Zynga rolls out its own reward system RewardVille and virtual currency called “Z-Coins”. Articles and analysis from:

Red Orbit ” Media conglomerates such as Walt Disney Corp. and Time Warner Inc. should be worried, says, BTIG Research analyst, Rich Greenfield. Zynga threatens to take viewers away from their televisions and movies. Disney responded to the threat by purchasing its rival, Playdom for $563 million last year. “

NPR ” The lure this time is “RewardVille,” a show of appreciation aimed at getting players even more absorbed in their online farms, cities, crime rings and poker games. The program unveiled a week ago doles out game points and credits that can be used to buy more virtual goodies on Zynga’s existing games. “

MarketingVox ” These games’ popularity is drawing people’s away from TV sets, movies and other sources of entertainment. “Media has been fragmenting, and Zynga seems to be doing the exact opposite. It is growing at a staggering rate and reaching eyeballs that none of these companies are doing. “

Video: Zynga’s Rewardville trailer

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Filed under Facebook, Facebook Credits, RewardVille, social games, virtual currency, virtual goods, Zynga

Virtual Showdown

Social gaming giant Zynga goes for the jugular and files for a patent for  non-redeemable virtual currency. Is this move intended as a bargaining chip with Facebook or something much larger? Articles and analysis from:

TechCrunch ” While at first glance it seems like the patent’s strictures only pertain to poker chips, it explicitly references Zynga games Zynga Poker and Farmville in its “Examples of Embodiments” section, which delinates both “Non-Redeemable Virtual Currency” and “Non-Redeemable Virtual Poker Chips” as inventions that Zynga is claiming the rights to.”

AllFacebook ” For Facebook the stakes are higher. The social networking site earns a 30% cut every time Credits are used to buy virtual goods in a game. With the burgeoning popularity of social games on Facebook, it would be a serious blow if it lost this growing source of revenue.”

VentureBeat ” The patent filing, on which Zynga CEO Mark Pincus’s name is listed as one of the inventors, is arguably defensive, potentially orestalling intellectual-property claims against Zynga. But it could also give Zynga leverage in its negotiations with Facebook, the social network which connects most of Zynga’s players with each other.”

Online-Casinos.com ” Zynga’s patent application points out however that its virtual-currency uniqueness is that the currency exchange is only one-way. Players can put money in but they can’t take it out thus circumventing the online gambling dilemma.”

Tom’s Guide ” Essentially the company may be trying to patent the process of purchasing virtual money that cannot be re-sold. The patent also seems to indicate that Zynga may implement a fraud prevention system to inhibit players from using cash to purchase virtual funds from other players within Zynga products.”

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Filed under Facebook, Facebook Credits, social games, virtual currency, Zynga

The Fight against Facebook Credits

Wired reports that the battle for leadership in the virtual currency market is turning one sided, with Google, Paypal and Apple scrambling to catch behemouth Facebook.

” Because they are accepted by a number of companies, Facebook Credits are are more liquid than those credits within iOS and Android apps can be.”

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Filed under Facebook, Facebook Credits, Google, Paypal, social games, virtual currency, virtual goods, Zynga

About Face

Zynga drops its plans to use other virtual currency providers on Facebook and goes all in with Facebook Credits. Articles and analysis by:

WebProNews ” Another possibility is that Facebook will just force all of the holdouts to adapt at some point, too, since most of the bigger players have already agreed not to put up a fight.”

Inside Social Games ” Facebook says it expects that over time Credits will be the main way that applications and people transact on Facebook Platform, although it hasn’t officially stated that Credits will be mandated.”

TechCrunch “Don’t expect to see Facebook Credits being rolled out in Zynga’s games on other platforms like Yahoo. Zynga and Facebook have found détente for now, but I don’t see Zynga processing a single dollar through Facebook that they don’t have to.”

Bloomberg “The move signals Facebook’s tightening grip on the virtual- goods market, which could generate $1.6 billion in the U.S. this year, according to the research firm Inside Network.”

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Filed under Facebook, Facebook Credits, social games, social networks, virtual currency, virtual goods, Zynga

Virtual Goodness

The New York Times discusses recent brand advertisement campaigns related to virtual goods in social games. From the article:

” So far, the virtual goods market largely consists of micro-purchases. Consumers typically pay $1 to $3 while playing games like FarmVille or Mafia Wars, both created by the social-gaming company Zynga, to get a jump on game rivals.”

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Filed under Facebook, Facebook Credits, Playdom, social games, social networks, virtual currency, virtual goods, Zynga

Spread the Wealth

Social Gaming solutions provider Viximo rolls out a new social game platform to help developers get their games distributed across mid-sized social networks. Articles and analysis from:

VentureBeat ” Viximo’s distribution network includes social networks such as BlackPlanet, Quepasa, Multiply, Zorpia, Tuenti and others. Each network has anywhere from 3 million to 20 million users per month.”

EarthTimes (press release)

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Filed under Facebook, social games, social networks, virtual currency, Viximo, Zynga

BigDoor brings in $5 Million in Funding

Loyalty Program developer BigDoor Media receives a $5 Million round of funding from Foundry Group. Articles and analysis from:

TechCrunch ” BigDoor essentially helps companies build game-like mechanics and loyalty programs into their sites or apps by enabling points, badges, levels, leaderboards, virtual currency and virtual goods – all which are becoming increasingly popular in the Web these days.”

Xconomy ” The deeper idea here is to add a layer of social competition to any given website. This is being tried by fan sites, humor blogs, user-generated content networks, and more traditional media sites.”

TechFlash ” The first 75,000 API calls are free, allowing small publishers to test it out at no charge. It then charges $150 per month for one million API calls and $1,200 per month for 10 million API calls.”

EXTRA! Interesting post about the value of virtual currency on the BigDoor Blog

Mediapost

The Wall Street Journal

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Filed under BigDoor Media, virtual currency, Zynga