Tag Archives: advertising

Virtual Goodness

The New York Times discusses recent brand advertisement campaigns related to virtual goods in social games. From the article:

” So far, the virtual goods market largely consists of micro-purchases. Consumers typically pay $1 to $3 while playing games like FarmVille or Mafia Wars, both created by the social-gaming company Zynga, to get a jump on game rivals.”

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Filed under Facebook, Facebook Credits, Playdom, social games, social networks, virtual currency, virtual goods, Zynga

The Revolution Will be Televised

Mediapost analyzes a recent study by Tubemogul that indicates that video ads on Facebook utilizing Virtual Currency as an incentive have much higher viewing times. From the article:

” Completion rates for Facebook’s virtual currency and app in-banner video ads were both above 40% compared to about 25% for in-banner video ads on other sites.”

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Filed under Facebook, social games, virtual currency, virtual goods