Tag Archives: Facebook Credits

Facebook Credits poised for a massive 2011.

The following are articles that discuss the explosive growth of Facebook Credits virtual currency.

SFGate discusses the growing momentum of Facebook’s virtual currency, “Facebook Credits”. From the article:

” Facebook members use a regular credit card, PayPal account or mobile phone account to buy a certain value of Facebook Credits, starting with 15 credits for $1.50. Facebook Credits accepts payments using 15 currencies, including dollars, euros and yen.”

Inside Social Games has an excellent article about Facebook making a serious push to get social game players to purchase Facebook Credits virtual currency in 2011. From the article:

” Facebook, then, seems to have prioritized moving all direct payments over to Credits before messing with the variety of alternative payment options. That progression allows it to get Credits in front of the bulk of paying users while giving developers more flexibility around the switch. “

The Independent offers additional prespective on Facebook Credits.

” But some analysts believe the growth of this could become far wider if Facebook created more of its own games. Some predict that eventually Facebook credits could become currency to buy actual real-world products via the Facebook network. ”

SFGate discusses Facebook’s recent 50 Billion valuation within the context of Facebook Credits “tax”.

” Unlike Google or Microsoft, Facebook won’t have to figure out how to diversify its revenue. It just has to sit back and wait for the next Zynga or Groupon, design a way to tax that business (the way it suddenly sprouted Facebook Credits when Zynga got huge), and profit from the tax. ”

AllFacebook discusses forecast that project Facebook Credits eventually(potentially) generating $8 Billion a year.

” That’s exactly what Albert Babayev over at Seeking Alpha has concluded, after developing a model based on the future projections of Facebook revenue, with him expecting Facebook Credits to eventually become an $8 billion a year business. :

Reuters discusses TapJoy’s alternative ads for virtual currency model and the potential impact of Facebook Credits.

” Facebook plans to migrate its entire system over to Facebook Credits, an official virtual currency for all the applications running on the social network. But that hasn’t happened just yet, leading Tapjoy to bring in its best month of virtual currency transactions yet in December, Jessup said. Tapjoy is already prepared for the upcoming switch over to Facebook Credits, and is used on a number of other social networking sites like MySpace and Yahoo. “


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Marvelous Team Up: Sometrics meets Facebook

Sometrics has partnered with Facebook so that its Game Coin virtual currency can be exchanged with Facebook Credits. Articles and analysis from:

VentureBeat ” Facebook itself views Facebook Credits as the equivalent to the introduction of the euro, which gave Europeans a single currency and encouraged more cross-border trade. Facebook believes Credits will encourage users to spend more money across larger numbers of apps, allowing the whole ecosystem to benefit”

InsideFacebook ” Sometrics has more than 250 publishers outside of Facebook signed up already, with a combined 225 million users it says, and it has gained experience figuring out what services to provide gamers, and connect them to publishers”

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The Fight against Facebook Credits

Wired reports that the battle for leadership in the virtual currency market is turning one sided, with Google, Paypal and Apple scrambling to catch behemouth Facebook.

” Because they are accepted by a number of companies, Facebook Credits are are more liquid than those credits within iOS and Android apps can be.”

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Filed under Facebook, Facebook Credits, Google, Paypal, social games, virtual currency, virtual goods, Zynga

About Face

Zynga drops its plans to use other virtual currency providers on Facebook and goes all in with Facebook Credits. Articles and analysis by:

WebProNews ” Another possibility is that Facebook will just force all of the holdouts to adapt at some point, too, since most of the bigger players have already agreed not to put up a fight.”

Inside Social Games ” Facebook says it expects that over time Credits will be the main way that applications and people transact on Facebook Platform, although it hasn’t officially stated that Credits will be mandated.”

TechCrunch “Don’t expect to see Facebook Credits being rolled out in Zynga’s games on other platforms like Yahoo. Zynga and Facebook have found détente for now, but I don’t see Zynga processing a single dollar through Facebook that they don’t have to.”

Bloomberg “The move signals Facebook’s tightening grip on the virtual- goods market, which could generate $1.6 billion in the U.S. this year, according to the research firm Inside Network.”

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Target rolls out Facebook Credits gift cards

Mega-retailer Target is now offering Facebook Credits gift cards in their stores. This move could greatly increase the virtual currency purchase volume by social gamers. Articles and analysis from:

Mashable ” Facebook Credits gift cards package the virtual currency in consumer-friendly entities, which Facebook hopes will appeal to holiday shoppers.”

MarketWatch – Press Release

GigaOM ” The points can be used to buy virtual goods on Facebook in a variety of applications and games. Offering such deals is a way for the social network to connect its online offerings with people’s real-world lives and potentially expand its user base.”

Fox News ” Facebook Credits are a form of virtual currency for use at the social-networking site, most notably in the wildly popular games from developer Zygna.”

Barron’s ” Target says the cards will be “an ideal gift this holiday season for those who enjoy playing social games on Facebook.”

CNET ” In an e-mailed statement, Facebook confirmed that it would, in fact, be offering its Credits gift cards at other retail stores.”

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Google grabs Social Gold

TechCrunch reports that Google has acquired Jambool, developer of the “Social Gold” virtual currency platform. Will Social Gold combined with Google Checkout be the counter-punch Google needs against Facebook Credits? Additional articles and analysis by:

Gamasutra ” Jambool is based in San Francisco and was founded in 2006 by Amazon.com veterans Vikas Gupta and Reza Hussein.”

Gamezebo ” For Google, this technology is applicable for both social games as well as Android, which embraces flash (unlike Apple and it’s devices).”

GigaOM ” The big problem for Google is that advertisers go where the users are, and those users are spending more and more time on social networks.”

Fortune ” Social Gold is a direct competitor with Facebook Credits for social currency that act as payments to developers and game companies.”

CNET ” With Facebook now expanding the Credits system and potentially snuffing out third-party virtual-currency providers–it’s been gradually winning over the most powerful social-game manufacturers on its developer platform–many of those start-ups are undoubtedly hunting for exit strategies.”

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Filed under Facebook, Google, Jambool, social games, Social Gold, virtual currency, virtual goods

Facebook Credits adds another Powerhouse

Social game and applications developer RockYou has signed on to use Facebook Credits exclusively as its Virtual Currency for a five year term. Articles and analysis from:

Gamasutra ” Facebook’s system allows players to acquire virtual currency that they can spend in any app or game that supports Credits, offering a more portable digital cash option than the numerous game- or publisher-specific virtual currencies that many titles employ.”

ReveNews ” The Facebook application economics are changing, and vendors who are exclusively tied to Facebook credits are at the risk of both short and long term fluctuations on the value of Facebook credits and at the mercy of any Facebook credits promotions run during the period of exclusivity”

StrategyEye ” The introduction of Facebook’s 30% revenue cut in late February has left  some developers reluctant to make a deal with the company. Facebook insists  it will use its cut to “invest heavily into the [credit] ecosystem.”

MediaPost ” In some tests, conversion rates have been higher than the 3% to 5% developers typically get. By partnering with Facebook early on Credits, RockYou hopes to benefit as the virtual currency evolves into an established payment system on Facebook.”

PR Newswire (Press Release)

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Bad Credit?

Inside Facebook has an excellent article about how Facebook Credits may actually drain more that 30% profit from every game developer during virtual goods transactions. From the article:

” The concern here is that Credits, if somehow mandatory, would replace the currency that users buy but don’t spend, thereby removing this revenue from developers’ balance sheets”

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Make me an “Offer”

TechCrunch reports that Facebook has begun testing Offers that provide virtual currency incentives to sign up for subscriptions and make purchases. From the article:

” Offers allow users to ‘earn’ virtual currency without paying for it directly — for example, you get a bonus of 220 Facebook Credits for signing up for Netflix, or 85 credits for signing up for the latest Groupon deal — and they’ve proven to be very popular among app developers.”

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