An interesting video explaining the benefits of virtual currency over other forms of advertising on the internet.
Tag Archives: monetization
Gamasutra reports that Solid Gold, a virtual goods monetization company has partnered with Tagged to provide virtual currency options for its 80 million members. From the article:
” Social Gold will provide Tagged members across the globe with the most relevant payment methods for purchasing virtual currency and subscriptions whether visitors prefer credit card, bank transfer, mobile payment or other options.”
Offerpal Media launches a new display ad network for social network monetization, targeting game developers and social publishers. Article by PR Newswire
” For game developers and social publishers, the addition of display advertising to Offerpal’s current offers platform and alternative payment solutions enables them to monetize 100% of their traffic.”
Techwack provides coverage of a global partnership struck between social network Wadja and virtual currency solutions provider gWallet.
” By connecting global brand advertisers, including Coca-Cola, Volvo and Microsoft, with Wadja’s users, gWallet enables individuals within the social network to earn free points, thereby gaining access to a variety of services and virtual goods.”
Numerous companies ranging from Kwedit to Visa are racing to offer consumers the best virtual currency solution for playing social games and buying virtual goods on Facebook. Articles and analysis by:
TechCrunch analyzes Kwedit for social games
Geek With Laptop breaks down Kwedit
VentureBeat – Even more Kwedit analysis
PR NewsWire (Kwedit Press Release)
” The report details how social game developers organize their teams and publish on a frequent update schedule, with numerous iterations aimed at getting more users to play and share the games. It also describes the mechanics and designs of social games and what makes them unique, as well as monetization trends.”
ReadWriteWeb discusses Facebook’s progression into a massive advertising platform
Mashable discusses three potential massive revenue streams for Facebook
Reuters discusses Facebook achieving “Technological Lock – In” status.
UPDATE: 03/02/2010 ReadWriteWeb discusses report about estimates of Facebook earning 1 Billion in 2010.
UPDATE: 03/06/2010 Silicon Republic has an article where Colm Long from Facebook says that virtual currency monetization on Facebook can eventually eclipse revenue from ads on the the network.