Tag Archives: online

Virtual Showdown

Social gaming giant Zynga goes for the jugular and files for a patent for  non-redeemable virtual currency. Is this move intended as a bargaining chip with Facebook or something much larger? Articles and analysis from:

TechCrunch ” While at first glance it seems like the patent’s strictures only pertain to poker chips, it explicitly references Zynga games Zynga Poker and Farmville in its “Examples of Embodiments” section, which delinates both “Non-Redeemable Virtual Currency” and “Non-Redeemable Virtual Poker Chips” as inventions that Zynga is claiming the rights to.”

AllFacebook ” For Facebook the stakes are higher. The social networking site earns a 30% cut every time Credits are used to buy virtual goods in a game. With the burgeoning popularity of social games on Facebook, it would be a serious blow if it lost this growing source of revenue.”

VentureBeat ” The patent filing, on which Zynga CEO Mark Pincus’s name is listed as one of the inventors, is arguably defensive, potentially orestalling intellectual-property claims against Zynga. But it could also give Zynga leverage in its negotiations with Facebook, the social network which connects most of Zynga’s players with each other.”

Online-Casinos.com ” Zynga’s patent application points out however that its virtual-currency uniqueness is that the currency exchange is only one-way. Players can put money in but they can’t take it out thus circumventing the online gambling dilemma.”

Tom’s Guide ” Essentially the company may be trying to patent the process of purchasing virtual money that cannot be re-sold. The patent also seems to indicate that Zynga may implement a fraud prevention system to inhibit players from using cash to purchase virtual funds from other players within Zynga products.”

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Filed under Facebook, Facebook Credits, social games, virtual currency, Zynga

Marvelous Team Up: Sometrics meets Facebook

Sometrics has partnered with Facebook so that its Game Coin virtual currency can be exchanged with Facebook Credits. Articles and analysis from:

VentureBeat ” Facebook itself views Facebook Credits as the equivalent to the introduction of the euro, which gave Europeans a single currency and encouraged more cross-border trade. Facebook believes Credits will encourage users to spend more money across larger numbers of apps, allowing the whole ecosystem to benefit”

InsideFacebook ” Sometrics has more than 250 publishers outside of Facebook signed up already, with a combined 225 million users it says, and it has gained experience figuring out what services to provide gamers, and connect them to publishers”

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Filed under Facebook, Facebook Credits, social games, Sometrics, virtual currency, virtual goods

Marvelous Team Up: PlaySpan meets Facebook

Social Networking giant Facebook partners with in-game monetization specialist PlaySpan to globally expand the reach of their virtual currency, Facebook Credits. Articles and analysis from:

InternetRetailer ” More than 75 developers use Facebook Credits in more than 200 games and applications on the social network. This agreement should spur significant growth in developers using Facebook Credits in the next few months, says a PlaySpan spokesman.”

InsideFacebook ” This deal helps Facebook quickly make it easier for users to pay in the international markets where PlaySpan has worked to develop payment partnerships.”

AllFacebook ” The additional payment options make it easier for developers to expand their international reach and attract a broader set of people, since not everyone has access to credit or debit cards or PayPal. “

Gamerlaw.co.uk Facebook Credits are an increasingly healthy source of  revenue for Facebook – consumers pay real money for Credits and use those Credits in virtual goods transactions, e.g. in games like Farmville, with Facebook deducting a 30% transaction fee.”

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Filed under Facebook, Facebook Credits, Playspan, social games, virtual currency, virtual goods

The Games within the Games

Trialplay rolls out Dealspot, providing exclusive offers to players that are “in-game”. Articles and analysis from:

TechCrunch ” The company is partnering with Groupon, Tippr and Living Social for local deals, LOVEFiLM for subscription entertainment, branded retailers such as Yves Rocher and Lancôme for shopping, Rue La La and Mertado for flash sales and more.”

PRNewswire ” Monetization of social games is still in its infancy, with only 1-3 percent of the 300 million social game players actually purchasing virtual goods.  However, with DealSpot, publishers can now monetize users around virtual items and in-game events rather than hoping that players visit a separate payment page.

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Filed under Facebook, Playdom, social games, Trialplay, virtual currency, virtual goods

SupersonicAds goes Mobile

Virtual currency specialist SupersonicAds rolls out its online game monetization platform to the Android, Blackberry and iPhone. Press Release by PRWeb

” Mobile game publishers with virtual currency can now implement SupersonicAds’ traditional plug-and-play monetization platform and enjoy SupersonicAds’ industry leading CPMs for international traffic.”

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Filed under Android, Blackberry, iPhone, social games, SupersonicAds, virtual currency, virtual goods

Virtual Goods sales will pass $2 Billion in 2011

Inside Network releases findings from their Virtual Goods forecast report that shows Virtual Goods sales will be over $2 Billion in 2011. Articles and analysis from:

Bloomberg ” The market will jump to $2.1 billion next year from $1.6 billion in 2010 and $1.1 billion in 2009, the San Francisco- based research firm said today in a report.”

Forbes ” As in this year, 2011 will also see the dominance of social games in the sales of virtual goods. In 2010, social games accounted for $835 million, or around half, of the total market size.”

CNN International ” The term virtual goods refers to digital items that are purchased for use online, in games and on mobile phones.”

The New York Times ” The figures are especially significant because Facebook is pushing all its game developers to use Credits, its virtual currency.”

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Filed under Disney, EA, Facebook, Facebook Credits, Playdom, social games, social networks, virtual currency, virtual goods

Advertising in Social Games

Mashable has an excellent article about how to advertise within social games on social networks. From the article:

” Social games provide some unique opportunities for advertisers, as gameplay generally involves virtual goods — things players want, but often don’t want to pay for. Game publishers have begun to tie virtual goods or currency to “real world” purchases from advertising partners (spend $50 at the Gap, get 20 Facebook Credits, for example).”

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Filed under Facebook, Facebook Credits, social games, social networks, virtual currency, virtual goods