Trialplay rolls out Dealspot, providing exclusive offers to players that are “in-game”. Articles and analysis from:
TechCrunch ” The company is partnering with Groupon, Tippr and Living Social for local deals, LOVEFiLM for subscription entertainment, branded retailers such as Yves Rocher and Lancôme for shopping, Rue La La and Mertado for flash sales and more.”
PRNewswire ” Monetization of social games is still in its infancy, with only 1-3 percent of the 300 million social game players actually purchasing virtual goods. However, with DealSpot, publishers can now monetize users around virtual items and in-game events rather than hoping that players visit a separate payment page.