Tag Archives: partnership

Marvelous Team Up: PlaySpan meets Facebook

Social Networking giant Facebook partners with in-game monetization specialist PlaySpan to globally expand the reach of their virtual currency, Facebook Credits. Articles and analysis from:

InternetRetailer ” More than 75 developers use Facebook Credits in more than 200 games and applications on the social network. This agreement should spur significant growth in developers using Facebook Credits in the next few months, says a PlaySpan spokesman.”

InsideFacebook ” This deal helps Facebook quickly make it easier for users to pay in the international markets where PlaySpan has worked to develop payment partnerships.”

AllFacebook ” The additional payment options make it easier for developers to expand their international reach and attract a broader set of people, since not everyone has access to credit or debit cards or PayPal. “

Gamerlaw.co.uk Facebook Credits are an increasingly healthy source of  revenue for Facebook – consumers pay real money for Credits and use those Credits in virtual goods transactions, e.g. in games like Farmville, with Facebook deducting a 30% transaction fee.”

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Filed under Facebook, Facebook Credits, Playspan, social games, virtual currency, virtual goods

Marvelous Team Up: Trilogy Studios meets PlaySpan

Social Games developer Trilogy Studios partners with PlaySpan to provide virtual currency and monetization solutions on its new Firefly gaming platform.  Articles and analysis from:

VentureBeat ” Trilogy is using PlaySpan, a provider of virtual goods and virtual currency for games, to make money from its games.”

Examiner ” The Firefly MMORPG platform from Trilogy Studios offers a lightweight browser client for online gaming, including support for achievements, quests, skills, experience gain, items, and instancing. It also offers social networking with integrated e-mail, chat, and messaging services.”

BusinessWire (Press Release)

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Filed under Playspan, social games, social networks, Trilogy Studios, virtual currency, virtual goods

Burying the Hatchet

Clash of the Titans  was averted when social gaming giant Zynga and Facebook decided to end their dispute over Credits and notifications and sign a five year agreement to continue their takeover of the Internet.  Articles and analysis from:

Gamasutra ” Widely-reported tensions between Facebook and Zynga, the largest developer of games for its platform, seem to have dissolved with a new five-year agreement on virtual currency.”

TechCrunch ” Facebook’s director of communications Larry Yu tells us that the 30 percent fee has remained the same for this deal. But according to a source, Zynga was able to win some concessions and the company walked away pleased with the deal.”

CNET ” One of the biggest companies to emerge on Facebook’s platform was Zynga, which now has around 230 million monthly active users (Facebook has about 400 million).”

San Francisco ChronicleNeither firm would comment on recent published reports that their relationship was strained and that Zynga was preparing to break away with its own service called Zynga Live.”

Technorati

Los Angeles Times

PC World

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Filed under Facebook Credits, Partnerships, Uncategorized, Zynga

Marvelous Team Up: Playdom meets ESPN

Sports media behemoth ESPN strikes a two year deal with EA’s  Playdom to develop social games for Facebook, MySpace, Tagged, Bebo and Hi5. Articles and analysis from:

Mashable ” Social gaming was the missing puzzle piece for ESPN, and we can’t wait to see what Playdom comes up with.”

Gamasutra ” Playdom is working with ESPN’s Interactive division to create a series of social games, the first two of which are in development and scheduled to launch this fall.”

Gamezebo ” Playdom is a leading developer of Facebook games with a roster of titles that includes Mobsters 1 and 2, Social City, Tiki Farm, Wild Ones, Big City Life and Sorority Life.”

WebNewser ” The network is also entering the location-based social space with its ESPN Passport app. Similar in function to FourSquare and free to download, the app will let users “check in” to sporting events they attend.”

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Marvelous Team-Up: Tagged meets Social Gold

Gamasutra reports that Solid Gold, a virtual goods monetization company has partnered with Tagged to provide virtual currency options for its 80 million members.  From the article:

” Social Gold will provide Tagged members across the globe with the most relevant payment methods for purchasing virtual currency and subscriptions whether visitors prefer credit card, bank transfer, mobile payment or other options.”

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Filed under Social Gold, Uncategorized

Peanut Labs partners up

Peanut Labs strikes partnerships with Meez, Zeevex and IGG to strengthen their position in providing surveys, offers and discount monetization offerings . Articles and analysis from EarthTimes and Virtual Worlds News

Research Magazine reports on Peanut Labs in Australia

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Marvelous Team Up: Pay Pal meets Facebook

Facebook has struck a deal with Pay Pal to make it easier to purchase Facebook’s virtual currency called “Credits”. The floodgates for the virtual goods market have been opened. More developers of social games, virtual gifts, advertisers, etc will be able to more easily monetize on the Facebook platform.  Articles and analysis by:

BusinessWeek

Wall Street Journal

Reuters

Economic Times

PC Magazine

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