Target rolls out Facebook Credits gift cards

Mega-retailer Target is now offering Facebook Credits gift cards in their stores. This move could greatly increase the virtual currency purchase volume by social gamers. Articles and analysis from:

Mashable ” Facebook Credits gift cards package the virtual currency in consumer-friendly entities, which Facebook hopes will appeal to holiday shoppers.”

MarketWatch – Press Release

GigaOM ” The points can be used to buy virtual goods on Facebook in a variety of applications and games. Offering such deals is a way for the social network to connect its online offerings with people’s real-world lives and potentially expand its user base.”

Fox News ” Facebook Credits are a form of virtual currency for use at the social-networking site, most notably in the wildly popular games from developer Zygna.”

Barron’s ” Target says the cards will be “an ideal gift this holiday season for those who enjoy playing social games on Facebook.”

CNET ” In an e-mailed statement, Facebook confirmed that it would, in fact, be offering its Credits gift cards at other retail stores.”

Play with your food

InsideFacebook and eConsultancy discuss Zynga’s recent partnership with Green Giant to promote virtual currency rewards for FarmVille on packaging of Green Giant veggies.

” While it remains to be seen how much of an incentive free Farmville virtual currency will be to buy vegetables, the promotion is quite clever. And since Zynga can easily track redemptions, Green Giant won’t have to guess when it comes to determining whether the promotion is a hit with customers. More importantly, the promotion highlights just how prominent virtual currency and games like Farmville have become in the mainstream.”