Tag Archives: virtual. currency

The Games within the Games

Trialplay rolls out Dealspot, providing exclusive offers to players that are “in-game”. Articles and analysis from:

TechCrunch ” The company is partnering with Groupon, Tippr and Living Social for local deals, LOVEFiLM for subscription entertainment, branded retailers such as Yves Rocher and Lancôme for shopping, Rue La La and Mertado for flash sales and more.”

PRNewswire ” Monetization of social games is still in its infancy, with only 1-3 percent of the 300 million social game players actually purchasing virtual goods.  However, with DealSpot, publishers can now monetize users around virtual items and in-game events rather than hoping that players visit a separate payment page.

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Filed under Facebook, Playdom, social games, Trialplay, virtual currency, virtual goods

SupersonicAds goes Mobile

Virtual currency specialist SupersonicAds rolls out its online game monetization platform to the Android, Blackberry and iPhone. Press Release by PRWeb

” Mobile game publishers with virtual currency can now implement SupersonicAds’ traditional plug-and-play monetization platform and enjoy SupersonicAds’ industry leading CPMs for international traffic.”

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Filed under Android, Blackberry, iPhone, social games, SupersonicAds, virtual currency, virtual goods

Virtual Goods sales will pass $2 Billion in 2011

Inside Network releases findings from their Virtual Goods forecast report that shows Virtual Goods sales will be over $2 Billion in 2011. Articles and analysis from:

Bloomberg ” The market will jump to $2.1 billion next year from $1.6 billion in 2010 and $1.1 billion in 2009, the San Francisco- based research firm said today in a report.”

Forbes ” As in this year, 2011 will also see the dominance of social games in the sales of virtual goods. In 2010, social games accounted for $835 million, or around half, of the total market size.”

CNN International ” The term virtual goods refers to digital items that are purchased for use online, in games and on mobile phones.”

The New York Times ” The figures are especially significant because Facebook is pushing all its game developers to use Credits, its virtual currency.”

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Filed under Disney, EA, Facebook, Facebook Credits, Playdom, social games, social networks, virtual currency, virtual goods

Advertising in Social Games

Mashable has an excellent article about how to advertise within social games on social networks. From the article:

” Social games provide some unique opportunities for advertisers, as gameplay generally involves virtual goods — things players want, but often don’t want to pay for. Game publishers have begun to tie virtual goods or currency to “real world” purchases from advertising partners (spend $50 at the Gap, get 20 Facebook Credits, for example).”

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Filed under Facebook, Facebook Credits, social games, social networks, virtual currency, virtual goods

IFeelGoods targets Retailers

The former Director of Shop.org assembles a veteran team and launches a social gaming and virtual goods company called  ifeelgoods.com Articles and analysis from:

DMNews ” Silverman, along with Google and PayPal alumni, created the company to take advantage of the burgeoning social gaming space.”

TechCrunch ” It comes in the form of a hosted solution that lets retailers manage their own virtual goods promotion offers, redemption and related customer services.”

InternetRetailer ” On retail sites that offer ifeelgoods promotions, consumers who click into offers for virtual goods or currencies will be able to click to immediately redeem their prizes during the retailer’s checkout process, Silverman says.”

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Filed under ifeelgoods, social games, virtual currency, virtual goods

The Fight against Facebook Credits

Wired reports that the battle for leadership in the virtual currency market is turning one sided, with Google, Paypal and Apple scrambling to catch behemouth Facebook.

” Because they are accepted by a number of companies, Facebook Credits are are more liquid than those credits within iOS and Android apps can be.”

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Filed under Facebook, Facebook Credits, Google, Paypal, social games, virtual currency, virtual goods, Zynga

About Face

Zynga drops its plans to use other virtual currency providers on Facebook and goes all in with Facebook Credits. Articles and analysis by:

WebProNews ” Another possibility is that Facebook will just force all of the holdouts to adapt at some point, too, since most of the bigger players have already agreed not to put up a fight.”

Inside Social Games ” Facebook says it expects that over time Credits will be the main way that applications and people transact on Facebook Platform, although it hasn’t officially stated that Credits will be mandated.”

TechCrunch “Don’t expect to see Facebook Credits being rolled out in Zynga’s games on other platforms like Yahoo. Zynga and Facebook have found détente for now, but I don’t see Zynga processing a single dollar through Facebook that they don’t have to.”

Bloomberg “The move signals Facebook’s tightening grip on the virtual- goods market, which could generate $1.6 billion in the U.S. this year, according to the research firm Inside Network.”

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Filed under Facebook, Facebook Credits, social games, social networks, virtual currency, virtual goods, Zynga