Tag Archives: virtual goods

Life has its Rewards

Social Media guru Laurel Papworth breaks down the potential impact of widescale adoption of Facebook Credits virtual currency as a method of purchasing “real world” products and services. Kudos to Gamezebo for spotlighting this provocative article.

” Expect to see everyone from Nike (rewarding you for uploading your nutrition/exercise program) to TV Stations (rewarding you for becoming a Fan/Like of Lost or Big Brother page) jumping in. The current emphasis on rewards of credits going to Facebook Advertising implies that Facebook are going hungrily after Google’s Adsense/Adwords revenue.”

– Laurel Papworth

Leave a comment

Filed under Facebook, Facebook Credits, Google, social games, Social Gold, virtual currency, virtual goods

Half of Facebook users play Social Games

TechCrunch discusses an astounding figure mentioned by Playdom CEO John Pleasants who said that half the people on Facebook play Social Games and their time spent “in-game” is a mind-boggling 40% of their time on the network. This presents a massive opportunity to monetize via Facebook Credits virtual currency.

” But the most interesting thing Pleasants noted was that he recently heard (from his own source, apparently) that half of all users on Facebook now play social games. More impressively, 40% of total usage time on the service is spent on these games.”

Additional coverage from Inventorspot

” The beauty of bundling micropayments via Facebook Credits is that a single virtual currency could increase the size of the market exponentially by making it easier for users to purchase items where they don’t have to continually use  credit cards.”

Leave a comment

Filed under Disney, Facebook, Facebook Credits, Playdom, social games, social networks, virtual currency, virtual goods

Marvelous Team Up: Live Gamer meets EA

Entertainment Arts has chosen to use Live Gamer’s virtual goods transaction model to accelerate monetization opportunities in social and mobile games.  Articles and analysis from:

VentureBeat

VatorNews

Inside Social Games

Marketwatch

Forbes

Leave a comment

Filed under EA, Facebook, Live Gamer, social games, virtual currency, virtual goods

Virtual Shoppers spend Real Money

A new study from PlaySpan and VGMarket indicates that women are spending twice as much as men to purchase virtual items. Articles and analysis from:

Gamasutra “For the purposes of the study, virtual goods encompassed items, game content, and currency in social games, massively multiplayer games, and online PC and console games, including add-on levels and other DLC.”

CNET ” When looking at the median spent on first-party purchases within social-network games, the average female spent $55 dollars, compared to only $30 for males.”

VentureBeat ” Social networks are leading the market, with 32 percent of respondents making purchases in social networks.”

PR Web (Press Release)

Leave a comment

Filed under Facebook, Playspan, social games, social networks, virtual currency, virtual goods

PRC Not Playing Games

The People’s Republic of China flexed their muscle and shut down any availability of minors to use Virtual Currency when playing games. Articles and analysis from:

BusinessWeek

Softpedia

AFP

Peoples Daily Online

Leave a comment

Filed under social games, virtual currency, virtual goods

Bad Credit?

Inside Facebook has an excellent article about how Facebook Credits may actually drain more that 30% profit from every game developer during virtual goods transactions. From the article:

” The concern here is that Credits, if somehow mandatory, would replace the currency that users buy but don’t spend, thereby removing this revenue from developers’ balance sheets”

Leave a comment

Filed under Facebook, Facebook Credits, social games, virtual currency, virtual goods

Show me the Money!

Mashable provides analysis of a recent report that breaks down social game spending. The report is by virtual currency agency Social Gold. From the article:

” U.S. and European users spend more on social games than Asian users — far more. The average north american spent $74, while the average Asian player only spent $30 on virtual goods.”

Social Gold blog

Leave a comment

Filed under Facebook, social games, Social Gold, virtual currency, virtual goods