Tag Archives: Zynga

Bing cashes in on FarmVille Virtual Currency campaign

Microsoft gained 425,000 fans to its Bing Facebook page in one day by offering FarmVille players in-game virtual currency in exchange for signing up to be a Bing fan on Facebook. Article and analysis by:

AdWeek ” A FarmVille prompt during the game offered users FarmVille cash, redeemable for items like seeds and virtual tractors to tend to faux farms, if users became fans of Bing on Facebook. Players do not have to leave the game to become fans and earn the currency.”

ClickZ ” From 12:40 p.m. on Tuesday to 8:11 a.m. on Wednesday, Bing ran a sponsored ad on the bottom right of FarmVille’s main page. The ad copy stated that if the players became Facebook “fans” of the brand, they’d receive three units of “Farm Cash” – which is the popular Zynga game’s virtual currency”

AllFacebook “The idea of incentivizing users to participate in actions to gain virtual currency has been a revolutionary one for FB, and the big question remains as to how valuable the actions are to advertisers.”

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Free to Pay

Companies from a wide array of industries are starting to understand the potential that virtual currency can have on their bottom line.

Article by MediaPost

” The list of industries looking to take advantage of virtual currency goes on: Several dating sites are reportedly considering a freemium model like the gaming companies; e-commerce sites like macys.com and gap.com recently signed on with Offerpal to award existing customers with in-game points for making additional purchases; and the race to create a universal virtual currency – one that would be accepted by every site on the Web – is just beginning, with players as big as Facebook in the hunt.”

Information Week provides an interesting article that discusses real world legal issues virtual currency companies will face as the industry expands.

SmartPlanet explores new innovations in virtual value companies.

Wired explores innovation in currency exchange via Twitter


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Avatar Gifts are going to be BIG business

USA Today has a great article about the developing online economy for Avatar’s including jewelry, clothing, decorations and other items. From the article:

” Unlike business in the actual retail world, sales of virtual goods are booming, thanks in part to the spike in virtual gift giving this time of year. Even though many virtual goods cost less than $1, these micropurchases add up. The market will reach about $1 billion this year and could grow to $1.6 billion next year, according to a report by market researcher Inside Network.”

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Facebook Credits announcement on the Horizon?

Will Facebook announce the rollout of their “Credits” virtual currency? Articles and analysis by:

AllFacebook

CNET

TechCrunch

AllFacebook – Discussion on potential IPO valuation based on “credits” integration. Further valuation discussion from MediaPost

UPDATE: 01/12/2010 CNN discusses the implications of recent e-commerce job postings at Facebook.

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Women hooked on social network apps and games

From the Press Release: “A new study from Q Interactive and Social Media World Forum of more than 2,000 women finds them actively engaging with brands as they dabble in favorites like Farmville and Causes.”

Articles and analysis by Sys-Con Media and BizReport

Additional advertising perspective by:

MediaPost

BrandWeek

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Virtual Goods model getting global attention

The art of getting online game players to pay for items that do not exist. Article and analysis by New York Times

Interesting feedback from Giff Constable

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Microtransaction success stories

An oldie but a goodie from LiveGamer

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Zynga has astonishing 130 million users

Social Game developer Zynga has amassed an astounding 129 million users with some revenue estimates at $200 Million based largely on virtual currency monetization. TechCrunch coverage here

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